Moodboards and visual direction
Yuliia Stadnyk
Visualistka
Agree the look before design
Moodboards bring references and visual studies into a direction we can discuss together.
Colour, typography and image choices show how the identity could feel across the materials you need. This gives us a shared visual starting point for design.
References, studies and direction
Send a short description of the brand, existing files and references.
We discuss the intended uses, explore colour and type, and agree a direction. You receive reference boards and visual studies in the agreed format, ready to guide the next design stage.
Your files
- Reference boards
- Colour explorations
- Typography studies
- An agreed visual direction
The handoff is a visual direction. Logo artwork, a complete identity and application files are separate deliverables to agree before design begins.
We begin with your brief and references. Moodboards, colour and type studies help us choose a visual direction before developing the identity.