Brand books and guidelines
Yuliia Stadnyk
Visualistka
Guidance for using the identity
A brand book documents how the mark, colour, typography and layout work together.
It brings logo and colour rules, type choices and layout guidance into a PDF your team can use.
The scope follows the identity and the materials you need to produce.
From existing artwork to a guide
Share the current identity, guidelines and artwork, along with the surfaces your team uses. We agree the rules and applications to cover, review the guide together and prepare an organised handoff. Editable working files can be included in the agreed design format.
Your files
- Logo usage and clear-space rules
- Colour specifications
- Typography guidance
- Layout and image guidance
- A PDF guide for your team
A guide documents the agreed identity. New logo design, applications and additional artwork are scoped separately when needed.
A practical guide brings the identity rules together so your team can apply them. We agree which materials, formats and uses the guide needs to cover.